Originally from Indiana, Will "WilldaBeast" Adams moved to LA to pursue his dance career. Dancing for artists such as Usher, T-Pain, The Black Eyed Peas, Jason Derulo, Zendaya, 5th Harmony, Demi Lovato, GLEE, X-Factor, Nissan, MTV, Butterfinger, and Madonna he found a love for choreography. This allowed him to choreograph for artists including T-Pain, DJ Tiësto, GRL, Erika Jayne, ABDC, So You Think You Can Dance, and Nike. In 2013, Adams created the immaBEAST dance company. He auditioned hundreds of the most talented dancers in Los Angeles and across the country but only about 60 dancers made the final cut.
Adams' company immediately began producing videos and short films that have since gained millions of views and followers. The immaBEAST company has become one of the biggest hip-hop brands in America and has also had a major influence on American dance culture.
Most recently Will had the opportunity to choreograph for Target and Disney as well as artists like J-Balvin, Austin Mahone and Jordan Fisher.